Toni Richards - Image Consultant


  • 16 years experience as an Image Consultant
  • Professional Hairdresser
  • Beauty Therapist
  • Makeup Artist
  • Bachelor of Arts Degree from Murdoch University

Toni’s passion is helping both women and men develop to their full potential. Having worked most of her life in the beauty field, she understands how a person’s image impacts not only on how they look but also how they feel.

Deep down she always had a keen eye for fashion. This probably came from an early age watching her mother fitting clients with meticulous care and flair. Her mother was a dressmaker and tailoress who worked and lived with European royalty for years, creating the most exquisite garments for them.

As a child, listening to her mother advising clients on colour, style, fabric, accessorising etc. plus the above professions and qualifications set the path for Toni’s career as an Image Consultant.

Helping her clients develop their unique style, that suits their face, body shape and lifestyle is what she loves to do with passion.

Her greatest pleasure is hearing them say, “Wish I did this years ago!”

Client Feedback

"The best investment I ever made. What a confidence booster." Gillian G, Maida Vale

"Thank you Toni. I'm delighted with the new, more stylish me, and so is my husband, I might add. Now I get compliments (and not just from him)... something that hasn't happened in a long time."
Jenny R, Shenton Park

"I love to sew - having a personal colour and style analysis done has doubled my enjoyment. Now I am able to choose patterns and fabrics with confidence, knowing the end result will be just right. Thank you Toni." Lois W, Mt. Pleasant

"What a mind blowing experience!!! I now know how important wearing the right colours is to how good I feel and how people relate to me. Toni you are a miracle worker! Thanks." Julie J. Collbina